About us

Freedom to breathe

blueair was founded on the firm belief that freedom to breathe is a basic right. over two decades ago, our swedish founder set out to make the world’s best air purifier. by bringing together a team of talented designers and filtration experts who shared his passion for sustainability, quality and design, the blueair air purifier was born. today, our award-winning air purifiers which combine superior performance and low noise with timeless scandinavian design, improve the health and well-being of people in over 60 countries around the world. since 2016, we are a proud member of the unilever family of brands.